My ventures have included making a quality product, getting it bottled, and then the marketing from my warehouse to store shelf. I have attended many marketing seminars hosted by the NC Dept. of Agriculture and have taken a lot of notes. But...there is nothing like hands on experience. Long gone are the days of friendly buyers and just presenting your products. Meetings must be scheduled and professional presentation packs given within a fifteen minute little show. The meeting must only be scheduled in what ever month they are taking that product for consideration. Really bothers me that a lot of the local aspect with friendly handshakes and help is like a secret hidden treasure. Maybe i should not say bothers me..it actually makes me more determined to get their attention. But..that is just a small hurdle. the paperwork is a nightmare. Then there comes the glorious day of actually getting to set your product on the shelves.
Entering the store and asking for the manager is easy enough, then it's on..why we don't have any room for your products..but i have received permission to place my products on the shelves..locking of eyes..eternity of silence..well then let's look at the shelves..see they are full..locking of eyes..I gently exclaim looks to me as tho a few of the products are collecting dust..oh..look at these expiration dates..now the store employees are called over..and as they pull the dusty products off the shelf..I'm placing mine in their place..now look how nice that looks..
A few of the classes that i have been asked to speak at i asked about this scenario and how would they have responded..most of them would have left..
Really makes me wonder about the word..Approach..
A...Attitude
P..Passion..
P..Persistence
R..Resistance
O..Outlook
A..Aspiring
C..Committed
H..Honesty
Stand firm for what you believe in..and Remember..What " Can " you do..
No comments:
Post a Comment